THE NEXT GENERATION
Let’s start at the beginning: The Great American Songbook, ‘the original’. It’s not just a concept but a literal collection: a body of songs written for American theater and the film industry between 1920 and 1950. Over time, these songs evolved into the ‘standards’ we know today.
By the mid-1950s, popular music trends began to shift, making way for rock-'n'-roll and soul. These emerging genres spurred The Great American Songbook into a new era—the soundtrack of the '50s and '60s. Composers like Burt Bacharach became central figures of this Next Generation, blending the classical structures of Cole Porter and Gershwin (the first generation) with fresh influences.
FABULOUS ‘50s and GOLDEN ‘60s
America in the 1950s and ’60s was a time of post-war optimism and progress. One of the era’s defining symbols was the vinyl record. While early versions of LPs existed in the ’20s and ’40s, they were mainly for the elite. After World War II, that changed drastically. Records became affordable and accessible—music transformed into a tangible product you could truly ‘own’ for the first time. Even a teenager with pocket money could buy a Bill Haley single.
Surprisingly, teenagers had a major influence on the music industry. Their culture was filled with optimism, and that spirit resonated in the music. Songs like Feeling Good, Fever, Sunny, and Ain’t No Mountain High Enough capture the hope and energy of post-war reconstruction. Female empowerment also took center stage, with Aretha Franklin leading the way through songs like You Make Me Feel Like a Natural Woman.